Philip Kotler: Marketing

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America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American , power, and prestige influence consumers the world over. , best known for the principle of the four Ps—, price, promotion, and place—takes us on a guided tour of American marketing, including its origins and trends, its relationship to economics, and its criticisms. His talk will include examples of exemplary marketing. Kotler is professor of marketing at Northwestern University’s Kellogg School of Management, and his textbooks serve as the basis for graduate business programs worldwide.

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