Philip Kotler: Marketing

Better Brain, Better Game!

America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing , power, and prestige influence consumers the world over. Kotler, best known for the marketing principle of the four Ps—, price, promotion, and place—takes us on a guided tour of American marketing, including its origins and trends, its relationship to , and its criticisms. His talk will include examples of exemplary marketing. Kotler is professor of marketing at Northwestern University’s Kellogg School of , and his textbooks serve as the basis for graduate business programs worldwide.

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